This magazine is very crowded and colourful. The main colours used are light blue, neon pink and white, therefore leading us to assume it is aimed at young teens and, more specifically, girls. There are 13 artists featured on the front cover and over half of them are boy bands or males; as this is aimed at young teenage girls this is a good selling point as they will want to read about these boys. The magazine uses a fashion themed hook which is very appealing to girls. Even though it is a music magazine they incorporate other themes such as fashion, tv programmes, real life stories and competitions. By doing this they are appealing to a wider audience; although it was still be a young generation. The magazine costs £2.99 and the cheap price is reflected in the flimsy, paper pages and waxy front cover. As it is for younger teens the producers will know that a cheap magazine is more likely to sell rather than a thick, glossy expensive one. The style of writing is very informal and humorous. The interviews are laid back and casual and the magazine uses lots of captions and quotes that are informal and funny. Again, this will appeal to young teen girls. The magazine came with a free gift, as it usually does. This issue came with some make-up, confirming that it is aimed at girls. the fact that it needed a free gift to sell it shows us that this magazine obviously isn't very popular by itself.
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